Kris Fade Influencer Campaign

One trusted voice. A week of real momentum.

Kleindienst Group wanted to put two of Dubai's most distinctive luxury destinations — The Heart of Europe and voco Monaco Dubai — in front of an audience that would not just notice them, but want to experience them. We partnered with Kris Fade, one of the region's most recognised personalities, to tell that story in a way no ad could.

Rather than scripted promotion, we built the campaign around Kris's own experience of the destinations: personal moments, immersive stories and candid, approachable content that felt true to his style. That authenticity turned his reach into genuine interest, sparking conversation across social media and inspiring his followers to discover these destinations for themselves.