Connecting
Dots
Creating Impact.
Bayan Alzahabi Marketing & PR
The Binary by Omniyat, Office 1914, Business Bay, Dubai +971 55 898 3971 info@bayanalzahabi.com
Al Khuwair, Muscat, Oman
Estimate customer value with clear assumptions and reliable subscription data. Connect forecasts to retention actions whose incremental benefit can be measured.
Use a suggested 48-hour sequence to organise facts, approvals, and updates. Keep communications connected to customer needs and the real recovery effort.
Separate capacity gains from cash savings and incremental contribution. Build an AI investment case that finance can inspect, challenge, and measure.
Most dashboards track too much and explain too little. These are the seven marketing KPIs UAE founders should review every month, and what each one tells you.
Google Analytics 4 can feel overwhelming with complex interfaces and missing standard reports. Learn how to build clear GA4 dashboards that drive confident marketing decisions.
Driving ad traffic to a website that fails to convert is pouring capital into a leaky bucket. Discover the psychological and structural CRO strategies that turn visitors into leads.
Publishing vague case studies with generic claims damages corporate credibility. Discover the rigorous 5-stage case study measurement framework used by BAZ across the GCC.
The deprecation of third-party cookies and privacy changes broke traditional multi-touch attribution. Discover how forward-thinking UAE businesses measure true marketing channel ROI today.
Small marketing budgets cannot afford months of low-traffic split testing. Discover how UAE SMEs prioritize high-impact A/B tests to achieve rapid conversion lift.
